I've been an Android fan and user since I've had a smartphone. I like the customization, the ability to change anything about the phone I want without having to void my warranty or bricking the phone. Now I'm thinking of going the Apple route because they've made rooting Android phones so difficult, it makes for a complicated, brick worthy process. I have a Note9 right now and, don't get me wrong, I love it; but if I want to root it, I have to basically use factory binaries and wont have a phone for a few days.
I wanted to spoof Pokemon Go when I was playing it with some coworkers. One of them had a brand new iPhone and was able to just joystick around because of their new Developer options, making me think its probably worth looking into.